Vision Zero Racer

This haunting PSA was a centerpiece of Mayor DeBlasio's Vision Zero Campaign to eliminate traffic deaths in New York City.

Director
Matthew Semel  

Producer
Rufus Lusk  

Director of Photography
Miguel Drake-McLaughlin

Production Design
Corey Tatarczuk  

Agency
Proof Integrated Communications  

Client
NYC DOT

This haunting PSA was a centerpiece of Mayor DeBlasio's Vision Zero Campaign to eliminate traffic deaths in New York City.

Director
Matthew Semel  

Producer
Rufus Lusk  

Director of Photography
Miguel Drake-McLaughlin

Production Design
Corey Tatarczuk  

Agency
Proof Integrated Communications  

Client
NYC DOT

Vision Zero Racer

This haunting PSA was a centerpiece of Mayor DeBlasio's Vision Zero Campaign to eliminate traffic deaths in New York City.

Director
Matthew Semel  

Producer
Rufus Lusk  

Director of Photography
Miguel Drake-McLaughlin

Production Design
Corey Tatarczuk  

Agency
Proof Integrated Communications  

Client
NYC DOT