Gale Scientific wanted a bright, positive and relatable campaign for their Freestyle Libre glucose monitor. This meant a lot of light and movement on screen that looked effortless, but we knew how much behind the scenes work it would take to get there. Pharma spots come with a lot of scrutiny and legal parameters with multiple layers of approval, but this didn't slow us down. Working with Paladino Casting, we found the right talent to bring a warm, human perspective to the spots. Our Art and Camera department worked in tandem to bring an inviting, familial feel while our gorgeous location doubled as two locations while still holding our crew and clients. The result was a vibe so good, you want to jump right in and join everyone on screen.

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