A&E/GEICO "POWER" :30

LIFETIME/GEICO "TOWN CRIER" :30

HISTORY/GEICO "STRATEGY" :30

A&E/HISTORY/LIFETIME/GEICO "OVERSLEEP" :30

A+E NETWORKS: WAR AND PEACE AND GEICO

This project presented a unique and exciting creative challenge. A+E Networks approached us to create these original live-action spots for the Geico sponsorship of War & Peace on Lifetime, History, and A&E. Our task was to create three unique Geico-style "It's what you do" spots customized to the brand of each network and set in the world of War & Peace. Each spot also needed to connect back to Twitter to encourage viewers to engage with the live-tweeting of the show. We had a great time coming up with these silly scenarios and shooting in full period sets and costumes at Lyndhurst Castle in Westchester. We also made an additional clip-based spot to air on all three networks using footage from the miniseries.

-Producer Rufus Lusk

CREDITS
Producer Rufus Lusk
Writers Jillian Schlesinger, Rufus Lusk, Adrian Selkowitz
Director Matthew Semel
Director of Photography Miguel Drake-McLaughlin
Production Designer Corey Tatarczuk
Editors Penelope Falk, Jillian Schlesinger
Client A+E Networks (Lifetime, History, A&E)