“The promo, in all its geeky glory, ranks among our favorite iPad ads” -Vanity Fair

“Bob Woodward Gets the Scoop on iPad App” -Adweek

When The Washington Post launched their iPad app, they had two of their most recognizable icons, Ben Bradlee and Bob Woodward, at the ready.

The challenge for Cowboy Bear Ninja was to create and execute a concept that built on The Post’s reputation for journalistic excellence, demonstrated the unique aspects of the App, and created interest among news lovers.

Our video was developed, shot, and cut in two weeks. The spot inspired excellent media reviews and helped the App exceed sales expectations.