NYC VISION ZERO: RACER

We produced this PSA as part of the “Your Choices Matter” campaign for the NYC Department of Transportation. We loved the challenge of telling the story in split-screen and developing a method for combining the two stories. As a company, we are proud to have worked on this campaign and hope it succeeds in making the streets of New York safer for all of us.  

-Director Matthew Semel

CREDITS
Director Matthew Semel
Producer Rufus Lusk
Director of Photography Miguel Drake-McLaughlin
Production Design Corey Tatarczuk
Agency Proof Integrated Communications
Client NYC DOT