LIFETIME+SONIC: THE REAL MVP

We created this spot for Lifetime and Sonic’s Limeades for Learning campaign. It is to promote the Lifetime movie, The Real MVP: The Wanda Durant Story, based on the life of Kevin Durant’s mother. We were excited to have the opportunity to film an everyday MVP, Garianne “Gigi” Brown, whom provides powerful mentorship to her girls' basketball group. Gigi's positive energy and leadership inspired us and brightened our day to see how the girls looked up to her both as a woman and a coach.

-Producer Esther Bensadon

CREDITS
Producer Matthew Semel
Director Adrian Selkowitz
Director of Photography Miguel Drake-McLaughlin
Editor Jillian Schlesigner
Associate Producer Esther Bensadon
Client Lifetime